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Manager of Digital Engagement (FT)
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Friday, February 24, 2012 12:09 AM
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The Manager of Digital Engagement manages Cincinnati Museum Center’s web, mobile web, social media, e-communications and online advertising strategy. The position reports to the Informatics Champion, the technical, digital, and e-marketing lead at CMC, and works collaboratively with other departmental and organizational staff, including the volunteer leadership and volunteer staff. Further, the position works closely with CMC’s Marketing and Communications division, which sets marketing and communications strategy.
RESPONSIBILITIES:
An asterisk (*) indicates that the job duty and responsibility is to be considered an essential function of the job as defined in the Americans with Disabilities Act.
Primary
Develop and edit content for a range of digital communications channels.*
Serve as website administrator, performing ongoing updates and creating new content through a Drupal 7.x content management system, as well as optimizing all websites to maximize reach.*
Manage all e-communications efforts. *
Manage extensive email database.*
Compile content for monthly e-newsletters.*
Provide reporting to internal departments.*
Manage personnel in the development and implementation of all social media strategy. *
Assist in the creation of social media tactics.*
Review all content prior to publishing to ensure that content is meeting overall institutional goals.*
Seek out new opportunities to engage with new social media tools.*
Recruit and manage Digital Engagement interns.*
Secondary
Manage Google Grant and Ad Words account—creating campaigns around all primary revenue-generating activities, as well as other key programs—with strategic goals in mind.*
Manage text message marketing and strategy.*
Track metrics for website and Google Ad Words, and optimize website and ad campaigns based upon analysis.
Assist in management of projects to advance CMC’s Digital Engagement reach, (e.g. mobile website implementation). *
QUALIFICATIONS:
Bachelor’s degree or the equivalent in arts administration, English, marketing, communications, public relations, or some other related field.
One year or more experience as a manager of personnel implementing web, social media, or other electronic marketing discipline. Strong preference shall be given to candidates with one or more of the following sets of experience: museum experience, non-profit experience, organizations with 200 or more employees.
Proficiency with Microsoft Word, Microsoft Excel, and HTML is required.
Additional experience with online email platforms and Adobe Creative Suite products is a plus.
Ability to work effectively without close supervision.
An upbeat attitude and a collaborative personality are essential.
Ability to work collaboratively with colleagues and peers as well as external partners at the individual and organizational level.
Excellent written, interpersonal, and verbal communication skills.
Demonstrated ability to prioritize and manage multiple complex tasks interfacing with multiple personnel; a high degree of personal organization; ability to complete multiple projects punctually and under pressure.
A strong knowledge of social media platforms (to include: blogs, micro-blogs, social networking sites, and video sharing sites) is required, as well as an understanding of how to promote events and programs.
Experience with content management systems (e.g. Drupal, Wordpress, etc.) is strongly preferred.
ADDITIONAL INFORMATION:
Position is full time with benefits in a normal office environment. Ability to sit throughout the course of a business day is required. Occasional evening and weekend hours required. Strong preference shall be given to those who include salary requirements and/or salary history.
TO APPLY:
Send resume, cover letter, and writing sample.
(submit one method only)
Mail: Human Resources
Cincinnati Museum Center
1301 Western Avenue
Cincinnati, OH 45203
Fax: (513) 287-7079
E-mail in MSWORD or PDF format: employment@cincymuseum.org
Applications may be obtained at the information desk at Museum Center
EQUAL OPPORTUNITY EMPLOYER
RESPONSIBILITIES:
An asterisk (*) indicates that the job duty and responsibility is to be considered an essential function of the job as defined in the Americans with Disabilities Act.
Primary
Develop and edit content for a range of digital communications channels.*
Serve as website administrator, performing ongoing updates and creating new content through a Drupal 7.x content management system, as well as optimizing all websites to maximize reach.*
Manage all e-communications efforts. *
Manage extensive email database.*
Compile content for monthly e-newsletters.*
Provide reporting to internal departments.*
Manage personnel in the development and implementation of all social media strategy. *
Assist in the creation of social media tactics.*
Review all content prior to publishing to ensure that content is meeting overall institutional goals.*
Seek out new opportunities to engage with new social media tools.*
Recruit and manage Digital Engagement interns.*
Secondary
Manage Google Grant and Ad Words account—creating campaigns around all primary revenue-generating activities, as well as other key programs—with strategic goals in mind.*
Manage text message marketing and strategy.*
Track metrics for website and Google Ad Words, and optimize website and ad campaigns based upon analysis.
Assist in management of projects to advance CMC’s Digital Engagement reach, (e.g. mobile website implementation). *
QUALIFICATIONS:
Bachelor’s degree or the equivalent in arts administration, English, marketing, communications, public relations, or some other related field.
One year or more experience as a manager of personnel implementing web, social media, or other electronic marketing discipline. Strong preference shall be given to candidates with one or more of the following sets of experience: museum experience, non-profit experience, organizations with 200 or more employees.
Proficiency with Microsoft Word, Microsoft Excel, and HTML is required.
Additional experience with online email platforms and Adobe Creative Suite products is a plus.
Ability to work effectively without close supervision.
An upbeat attitude and a collaborative personality are essential.
Ability to work collaboratively with colleagues and peers as well as external partners at the individual and organizational level.
Excellent written, interpersonal, and verbal communication skills.
Demonstrated ability to prioritize and manage multiple complex tasks interfacing with multiple personnel; a high degree of personal organization; ability to complete multiple projects punctually and under pressure.
A strong knowledge of social media platforms (to include: blogs, micro-blogs, social networking sites, and video sharing sites) is required, as well as an understanding of how to promote events and programs.
Experience with content management systems (e.g. Drupal, Wordpress, etc.) is strongly preferred.
ADDITIONAL INFORMATION:
Position is full time with benefits in a normal office environment. Ability to sit throughout the course of a business day is required. Occasional evening and weekend hours required. Strong preference shall be given to those who include salary requirements and/or salary history.
TO APPLY:
Send resume, cover letter, and writing sample.
(submit one method only)
Mail: Human Resources
Cincinnati Museum Center
1301 Western Avenue
Cincinnati, OH 45203
Fax: (513) 287-7079
E-mail in MSWORD or PDF format: employment@cincymuseum.org
Applications may be obtained at the information desk at Museum Center
EQUAL OPPORTUNITY EMPLOYER
• Location:
Cincinnati, Cincinnati, OH
• Post ID: 9126959 columbus